National League

CHALLENGE - There were various issues with the National League branding, including its outdated design, lack of relevance with the leagues values, and complexity of the logo. It's relevance to younger audiences was also something that needed to be addressed, in order to create a new generation of fans supporting local clubs. Striking a balance between tradition and modernity was essential, as the league sought to align its brand with contemporary standards while honouring its rich history.
OUTCOME - A fresh take on the historic rose used in it's logos throughout the years - this modern and striking brand identity keeps the league up with the demands of the modern world, whilst honouring its history and heritage. The logo itself is adaptable in all situations, with a crest and 3 contrasting layouts. The final deliverables were a logo pack, colour palette, custom typography, mockups, and social media templates.